Integrated solutions to accelerate digital transformation

From diagnosis to long-term support, we operate across every stage of the digital lifecycle with a practical, consultative, and adaptable approach.

WhatsApp screenshot demonstrating the use of WhatsApp Commerce.
Sales on WhatsApp A complete sales channel, directly within the conversation.
Customer reactivation via WhatsApp Direct messages to re-engage inactive customers.
WhatsApp Campaigns Discounts and offers to activate and convert your customer base.
about carbon

Technology specialists. Partners in digital transformation.

At Carbon Tech, we combine hands-on experience and strategic vision to create solutions that deliver real impact with agility, intelligence, and a focus on results.

Illustration symbolizing the partnership between man and technology.

Experience that builds trust

Over 15 years working with Salesforce and e-commerce. Projects include Natura, Audi, Cacau Show, and Havaianas.

Illustration symbolizing control of technology.

Senior team, agile execution

An experienced, highly skilled, and hands-on team delivering with depth and speed.

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Technology with purpose

We apply technology only when it solves a real problem. Simple as that.

Tela do WhatsApp demonstrando uso do WhatsApp Commerce
whatsapp commerce

Evolve your e-commercewith WhatsApp Commerce

The WhatsApp for Commerce solution allows you to interact directly with your customers in a fast and efficient way. Increase sales and improve user experience through instant communication.

  • Icon symbolizing interactions
    Fast interaction Talk to your customers where they already are — on WhatsApp.
  • Icon symbolizing interactions
    Flexible integration Works integrated with your e-commerce platform or as a standalone solution, depending on your operation.
clients

Some of the brands we’vebuilt digital solutions with

Projects that combine technology, strategy, and high-level execution.

Architecture design and restructuring of regional digital systems.

Consulting and performance optimization across digital channels.

Full Salesforce Commerce implementation and custom operational app.

Development of e-commerce solutions and logistics integration.

Optimization of digital experiences and integrated shopping journeys.

Digital support and optimization of corporate customer journeys.

Design and automation of online service and sales flows.

Development of e-commerce solutions and logistics integration.

who we are

Our experienced leadership

Technology leadership challenges at the core of digital transformation

Rafael Ruppel

Rafael Ruppel

product advisor

20+ years in e-commerce. Former VP at Salesforce.

Founder and former CEO of Atonit, the first Latin American company acquired by Salesforce. Former VP of Product Management at Salesforce.

Vitor Santos

Vitor Santos

ceo

Digital product specialist and technical leader.

Led the development of Atonit’s marketplace. Former Engineering Manager at Salesforce, with international experience leading high-performance teams.

Peterson Camargo

Peterson Camargo

cto

15+ years in technology and e-commerce.

Founder and former CTO of Atonit. Pioneer of Salesforce Commerce in Brazil. Former Director of Engineering at Salesforce Commerce Cloud.

Guilherme Serrano

Guilherme Serrano

cpg industry advisor

Executive with a strong global career in Finance.

Former Finance Director at P&G and former Regional CFO at Reckitt in Dubai. Currently Regional CFO (Europe, Africa, and Middle East) at Valvoline | Aramco.

Nils A. Radsak

Nils A. Radsak

auto industry advisor

C-level executive in the Automotive and Manufacturing sectors.

Former CDIO at Audi Brazil/Latin America and former Salesforce Head for the Americas at Volkswagen Group. Currently Founder & CEO of Konekta Consulting.

contact

Contact Carbon

Fill out the form, send us an email, or give us a call — let’s talk about your project.

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